Although she did use Cutera's laser treatment, the model refused to have her face and name used in the ads without permission.
- Feb 11, 2016
AceShowbiz - Kendall Jenner's endorsement is worth eight figures and she won't take any less. The 20-year-old model is suing a skincare company which uses her face and likeness without permission.
Cutera uses her photo in advertisements for a laser treatment provided by the company. The ads, which popped up in New York this month, claimed acne "completely ruined" Jenner's self-esteem and the company helped her achieve her "nearly flawless skin." It failed to mention whether Jenner had used the treatment.
According to the lawsuit, Jenner never signed up to be Cutera's model. "Cutera's use of Kendall Jenner's name and likeness is not, and never has been, authorized," the lawsuit read. "Cutera has never sought Ms. Jenner's permission to use her as a 'face' for its products and services, and Ms. Jenner has never given such permission."
The court documents stated her numerous achievements including appearances on high-profiled magazines such as Vogue, Cosmopolitan, Glamour, Allure, Harper's Bazaar and InStyle. She also boasted her clothing line, reality TV show and social media presence.
Jenner and her legal team are seeking $10 million in compensation and a temporary restraining order against Cutera in addition to the prohibition of "any use of Kendall Jenner's name, likeness, identity or person."
Jenner indeed complained about her acne problem in her blog last year. She credited dermatologist Dr. Christie Kidd for clearing up her skin. One of the treatments Kidd used for Jenner was Cutera's Laser Genesis but Jenner would not count that as an endorsement.
