'[The campaign urges] people to look at our similarities as opposed to our differences and that is in line with my philosophy,' the 'American Idol' explains why he agreed to work with Oreo.
- Jan 20, 2016
AceShowbiz - Here's another Adam Lambert song that will get stuck in your head. The "American Idol" alum has teamed up with Oreo for their "Open Up" campaign, which was launched Tuesday, January 19 and includes two animated ads featuring a catchy jingle he recorded.
"It was always this fantasy - wouldn't it be such a treat to record a song for a TV commercial?" Lambert said to Billboard about joining the Oreo campaign, which urges people to open their hearts to those who are different and discover the similarities.
"The mission statement really spoke to me. They're encouraging people to look at our similarities as opposed to our differences and that is in line with my philosophy," he went on explaining his decision to sing in the ads.
His jingle was written by The Martin Agency. "I think it sounds [like] signature me," the 33-year-old star said of the song. "I got to go into the studio and suggest how I wanted it recorded. It was very collaborative and a really sweet idea. And we all love Oreo cookies."
Lambert is hardly the first musician to work with Oreo. Tegan and Sara, Owl City and Kacey Musgraves are among those who have been featured in the cookie company's previous ads.
