The video, directed by Nick Ace and Rob Soucy, enables viewers to control Banks' face and become the background of the video.
- Mar 12, 2015
AceShowbiz - Claiming herself as "a huge fan of technology," Azealia Banks teams up with Google for the video of her single "Wallace" off her debut studio album "Broke with Expensive Taste". The newly released video enables the singer to get interactive with viewers, making them part of the visuals.
Created in black-and-white format, the video can only be viewed on Google Chrome and requires accessibility to a webcam to gain the full experience. Viewers will then have to move their face so they can control Banks' movements and subsequently become the background of the video.
Speaking of the newly released video, directed by Nick Ace and Rob Soucy, Banks has been quoted as gushing, "I'm such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me." She went on adding, "Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better." The video of "Wallace" can be viewed on Bank's official website.
"Broke With Expensive Taste" was released in November 2014 via Caroline Records following Banks' departure from Insterscope. The 23-year-old songstress could next be seen performing at Coachella music festival and has planned to embark on a short North American tour later this spring.
