The video, which finds the singer in various depressing situations, was directed by Donald Glover a.k.a. Childish Gambino who previously worked with her on tracks 'Bed Peace' and 'Pink Toes'.
Jhene Aiko has premiered the official music video for her single "The Pressure". Arriving on Vevo on Tuesday, September 2, the clip was directed by Donald Glover a.k.a. Childish Gambino who previously worked with the singer on tracks like "Bed Peace" and "Pink Toes".
The video shows Aiko in various situations that cause the stress and the pressure she sings about. Rocking blonde dreads, she's seen playing with her real daughter Namiko, fighting with her man who almost has no time for her because he's too busy with his iPad and putting a fake happy face as she poses for photos on the red carpet.
"The Pressure" will be included on Aiko's first major label album "Souled Out". No I.D., Common, Key Wane, Fisticuffs, James Fauntleroy and Dot Da Genius were among names who worked with the 26-year-old star for the follow-up to last year's "Sail Out (EP)".
Aiko's LP won't arrive until September 9, but it is currently available for full stream on iTunes Radio. On the day her full-length comes out, the songstress will promote it with a performance on "Jimmy Kimmel Live!". Along with SchoolBoy Q, she will later join The Weeknd for his four-city "King of the Fall" tour that opens on September 19.