August 31, 2014 17:13:58 GMT
Formerly known as Snoop Lion, the rapper now introduces his new persona, a white guy with blonde hair and geeky glasses.
Snoop Dogg has a new alter ego. The rapper transformed into a white guy named Todd, donning a blond wig, glasses, and whiteface makeup. He proudly debuted his new look on Instagram in a series of videos and photos. In one of the pics, he posed with actress Nia Long.
It's unclear what project Snoop invented Todd for, but he was talking about a site called WhiteGuysConnect where "white guys look for fly single females to have a good time." He also managed to give brief information on his new persona, saying that Todd liked crocheting, paintball, and spoken word.
Fellow black star Nick Cannon sparked controversy earlier this year after he made the same move by introducing a whiteface persona named Connor Smallnut to promote his new album "White People Party Music".
Snoop's past alter egos included Snoopzilla and Snoop Lion. He invented the latter to promote his latest album "Reincarnated" in 2013.