Warner Bros. took a careful measure to dodge a competition with Marvel's successful franchise by taking March 25, 2016 date instead.
There will be no showdown between "Batman v Superman: Dawn of Justice" and "Captain America 3" after all. Warner Bros. has chosen to dodge the May 6, 2016 competition by moving "Batman v Superman" to March 25, 2016.
WB was actually the first to secure the May 6, 2016 date after pushing the Batman movie from July 17, 2015. Marvel then announced that its third installment of "Captain America" would be released on the same weekend and had no intention to change it whatsoever.
"I continue to be all for quality entertainment for moviegoers to enjoy on weekends," Marvel's head Kevin Feige told Empire last month. "If it is on the same weekend, I enjoy it slightly less. But we are doing what we've always done, which is sticking to our plan and sticking to our vision for the movies going forward and we have a very large vision that we're working on for 'Cap 3' and for all the threes movies and just because another movie plops down onto one of ours, doesn't mean we are going to alter that. Maybe we should, but we're not going to."
WB was clearly unhappy with Marvel's decision. "It doesn't make a lot of sense for two huge superhero films to open on the same date but there is a lot of time between now and 5/6/16," Dan Fellman, president of domestic distribution for WB said back in April. "However at this time, we are not considering a change of date for 'Batman vs. Superman'."
However, since "Batman v Superman" would be WB's hope of expanding the DC Comics universe and that "Captain America: The Winter Soldier" has recorded a staggering box office cume, the studio has chosen to take a careful measure by moving it up. On the new date, "Batman v Superman" has only Brett Ratner's "Beverly Hills Cop IV" in competition.
Besides announcing the new "Batman v Superman" date, WB revealed nine other dates for DC Comics and WB Event films. The unnamed films will open August 5, 2016; June 23 and Nov. 17, 2017; March 23 and July 27, 2018; April 5 and June 14, 2019; and April 3 and June 19, 2020.