Russell Simmons is producing a low-budget movie based on the popular Hip Hop site WorldStarHipHop.com. The feature film was pitched by "How to Make It in America" creator Ian Edelman and bought by Paramount Insurge.
Plot, written by Edelman, is still kept under wraps but Deadline reported that it's in line to 1986 American coming-of-age comedy film "Ferris Bueller's Day Off". Edelman is also expected to direct the project which eyes a Fall start in New York City. Simmons will produce alongside Douglas Banker, Trevor Engelson and WorldStarHipHop.com founder Q Worldstar.
Founded in 2005, the site features public fighting caught on tape, music videos and other content targeted to the hip-hop audiences. The traffic goes as high as 30 million visitors per month while many of the videos posted on the site receive more than a million hits.