"Teenage Mutant Ninja Turtles" landed in hot water over its poster that has an imagery eerily resembling the 9/11 tragedy. The one-sheet which sees the four Turtles jumping off an exploding skyscraper was tweeted by Paramount Pictures Australia ahead of its September 11 release in the country.
"Check out the official poster for #TMNT in cinemas September 11," Paramount Australia wrote. Soon after being flooded with backlash for being insensitive, the studio issued an apology, yanked off the controversial poster, and promised not to use it again in any of the movie's marketing.
"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia," a rep said. "Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use."
Directed by Jonathan Liebesman with Michael Bay among the producer lineup, the reboot will be released in the U.S. a month earlier on August 8. It stars Megan Fox, Will Arnett, and William Fichtner among others.