Britney Spears announced on her social media accounts on July 23 that she would release her own lingerie line named The Intimate Collection. She posted on Twitter a picture of her along with the caption, "Coming very soon... The Intimate Collection, by yours truly. http://www.intimatebritneyspears.com Just a peek at what's to come. xo."
In the not-so-subtle picture, the "Perfume" singer oozes her sexiness by wearing a black bra and black high-waist panties while sitting on a white bed. Her blonde hair falls loose around her shoulder. Britney completes her looks with a gold necklace.
Britney posted the same picture on the same day on Instagram. She captioned the picture with the same message like the one on Twitter, but without a link to her lingerie collection website.
Britney said in a statement regarding the launch of her own lingerie line, "Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time."
According to the website, The Intimate Collection will launch on September 9 in the U.S. and Canada and September 26 in Europe. Fans, who want an "exclusive access to the collection, a behind the scenes experience and updates" on their e-commerce launch, can sign up with their emails to the website.
Britney's upcoming lingerie line will be sold with a reasonable price range from $17 to $79.