The new music video highlights Del Rey's love affair with an older man, the same guy who stars in her 'West Coast' visuals.
Lana Del Rey celebrates the release of her new album, "Ultraviolence", by dropping the official music video for promotional track "Shades of Cool". The Jake Nava-directed visuals focuses on the singer's romantic relationship with a much older man.
She's featured swimming in a pool as he watches from another place and dancing with him while smoking a cigarette in a retro house. In another scene, Del Rey appears as a hologram, emotionally singing the song.
The old man in the "Shades of Cool" clip is a Hollywood tattoo artist named Mark Mahoney. He's the same guy who stars in Del Rey's "West Coast" music video that arrived last month.
"Ultraviolence" was officially released in the U.S. on Tuesday, June 17. The follow-up to 2012's "Born to Die", produced by The Black Keys' Dan Auerbach, has also spawned promo single "Brooklyn Baby" and title track "Ultraviolence".
Lana Del Rey's "Shades of Cool" music video