May 31, 2014 05:51:19 GMT
The Dennis Liu-directed visuals features a scene that sees the rapper performing in front of a wall of cash as well as shots of people's faces being covered with bills
B.o.B has premiered the official music video for one of his "Underground Luxury" standouts called "All I Want". Arriving via MTV on Friday, May 30, the cool visuals was shot by director Dennis Liu.
In it, the rapper is seen rapping his lines while standing in front of a wall of cash. He also performs the song on a street as many people pass him by. Other scenes show bills covering the faces of people who lip sync to the song.
"The concept of this video is really taking something as materialistic as money and really painting the picture broader and what it means to people," B.o.B told MTV News in a behind-the-scenes look on the set of the music video.
Of the song, B.o.B said that it's more than him singing about money. "If you listen, it's deeper than that. This is about accomplishment, it's about growth, it's about doing things that you spend your whole life accomplishing. Even if it has nothing necessarily to do about money, it's a very emotional record," he explained.
"Underground Luxury" was released last December. B.o.B is currently readying a new mixtape, "No Genre, Pt. 2", which is expected to be released later this year.
B.o.B's "All I Want" music video