April 01, 2014 06:01:39 GMT
The Francesco Carrozzini-directed video shows the British singer striking some poses and sporting several different outfits while singing the love song.
Just a few hours after dropping "I Will Never Let You Down", Rita Ora debuts the new single's accompanying music video. The clip, which was previously teased with some previews, was directed by Francesco Carrozzini.
It features some black-and-white and color scenes of Ora singing the up-tempo love song while dancing with two backing dancers. The 23-year-old British beauty is also seen sporting several different outfits and hair styles.
"I Will Never Let You Down" was produced by Ora's boyfriend, Calvin Harris. In a recent interview, she said that the song was inspired by Whitney Houston. "You know a lot of people assume that it's dance music because I make dance music and that's predominantly what I do but it isn't. It sounds like Whitney Houston to me. 1987-89 Whitney Houston mixed with Pink. I wrote the song with her in mind," she said.
The track precedes the arrival of her sophomore album, which is expected to be released later this year.
Rita Ora's "I Will Never Let You Down" music video