Netflix DVD division manager Hank Breeggemann introduces their faux 'Drone 2 Home' service which he claims will allow customers to receive the disc they rent within seconds.
Netflix takes a jab at Amazon's plans to use octocopters a.k.a. drones to deliver items to consumers. In a spoof video, Netflix DVD division manager Hank Breeggemann promotes their faux service called "Drone 2 Home".
He claims the technology will allow customers to get the DVD they rent on the same day they order it. "That's right. Our fleet of high-tech drones will deliver your disc to you within mere seconds of you adding it to your queue," he says.
"Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs," he adds, while the video shows some little copters chasing down a woman, crashing onto a wall and exploding, and even delivering the package to a man while he's peeing.
The "Drone 2 Home" video was created by the company's DVD.Netflix.com team. One of the team members posted the video on YouTube with the company's permission.
Amazon CEO Jeff Bezos announced their drone delivery plan Air Prime in December 2013. He claimed that they had the technology in place to deliver small packages to customers in just 30 minutes and hoped that it would happen in four or five years.