Nickelodeon is turning to YouTube for an idea for a new project. The network has tapped Benny and Rafi Fine, better known as The Fine Brothers, and Nick Cannon to adapt popular YouTube franchise "React" into a TV show.
To be called "ReactToThat", the half-hour show is based on the video series started by the comedy duo in 2010 with "Kids React". It later spawned "Teens React", "Elders React" and "YouTubers React".
A pilot for the potential series has reportedly been filmed, but a representative for Nickelodeon stresses that the network has not greenlit the series. The spokeswoman, Ariana Urbont, says in a statement, "This is not a greenlit series and it has not been decided whether or not any episodes will be picked up."
Fine Bros.' "React" compiles reactions of people from various walks of life to viral YouTube videos. "We consider our main channel like a TV network and all the staple shows should be in one place," The Fine Bros. previously said about their YouTube channel and video series. "The hit shows build off each other and our main channel is the hub where all this stuff lives."