The retailer giant decides not to put Queen Bey's new eponymous album on their selves because it was released exclusively online first.
Beyonce Knowles' newly-released self-titled album won't be available in Target. The retailer giant opts not to sell the CD after the R&B singer decided to release it exclusively online first.
"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target spokesperson Erica Julkowski tells Billboard.
"While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats," she continues. "At this time, Target will not be carrying Beyonce's new self-titled album 'Beyonce'."
The album was released Friday, December 13 exclusively on iTunes. It becomes the fastest-selling album in iTunes history with an estimated 828,000 sold around the world in its first three days, including 617,000 in the United States.
Beyonce previously worked with Target when releasing her album "4" in 2011. She added six additional tracks into the album as an exclusive Target version. She also starred in a TV commercial for the retailer, where she said, "I put so much into my new album, and only Target gives you all of it."