Joining global brands like Barclays Bank, Western Union, Gucci and Intel in the UN campaign, the French DJ will donate $1 every time the word 'Love' is tweeted.
David Guetta and Mikky Ekko have debuted the full music video for their "One Voice" as part of the United Nations' campaign, "The World Needs More...". The new clip was screened on the United Nations Secretariat Building in NYC on Friday, November 22.
United Nations Secretary-General Ban Ki-Moon attended the event. "He was excited. We had a little dance together," Guetta said, laughing about the first time Ki-moon saw the video. "We had fun. It was very inspiring."
Guetta, along with other global brands like Barclays Bank, Western Union, Gucci and Intel, have sponsored meaningful words that they believe the world is lacking of. The words like "Inclusion", "Education", "Strength", 'Empowerment", "Healthcare" and "Entrepreneurs" appear in the video and fans are encouraged to tweet them. Each time one of those words is posted, $1 is unlocked for aid efforts.
In the end of the video, it's revealed that Guetta sponsors the word "Love". "I really need everybody to tweet!" he told MTV at the event. "I'm all about love, my songs, what I'm trying to achieve when I'm performing onstage, is that feeling like we are one. That's my goal when I perform, why aren't we feeling like one as a planet? That's love."
Ekko, who is featured in Rihanna's "Stay", is also excited about joining Guetta to promote the campaign. "Oh my god, this is really next level," he said. "My hope is that every one of my videos does 100 million views, if we can get 100 million people watching the videos, sharing and tweeting, that would be a lot of money."
David Guetta's "One Voice (#TheWorldNeedsMore)" (feat. Mikky Ekko) music video