"Witches of East End" really knows how to conjure up magic to get a renewal from Lifetime. The network announces that it has picked up the new supernatural drama series for a 13-episode season 2 to air in 2014.
"With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance," says Rob Sharenow, Executive Vice President and General Manager of Lifetime, in a statement to announce the renewal. "The show's perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we're very excited to be bringing it back for a second season."
The fantasy series is based on Melissa de la Cruz's New York Times best-selling novel of the same title. It centers on the mysterious Beauchamp family: free-spirited artist Joanna (Julia Ormond) and her two grown daughters, wild-child bartender Freya (Jenna Dewan Tatum) and shy librarian Ingrid (Rachel Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright.
The show debuted to 1.93 million viewers and a 0.7 18-49 rating on October 6, becoming the number two scripted drama on cable, behind HBO's "Boardwalk Empire". Season to date, it is averaging 3.0 million total viewers, including 1.7 million in adults 25-54 demo. The first season will conclude on Sunday, December 15, at 10:00 P.M. ET/PT.