In the Interlude-produced interactive clip, viewers can flip through 16 television channels in which some TV personalities lip-sync to the song.
Bob Dylan has decided to make an official music video for his 1965 classic, "Like a Rolling Stone". Produced by digital company Interlude, the interactive clip allows viewers to flip through 16 television channels in which several television personalities lip-sync to the song.
The available channels include a cooking show, "The Price Is Right", "Pawn Stars", local news, a tennis match, a children's cartoon, BBC News and a live video of Dylan playing the song at a 1966 show. Drew Carey, Marc Maron, Simon Rex and Danny Brown can be chosen to appear on fans' respective screen.
"I'm using the medium of television to look back right at us- you're flipping yourself to death with switching channels [in real life]," director Vania Heymann told Mashable of the video concept.
Interlude CEO Yoni Bloch has also commented on the interesting video. "As a musician myself, I can't imagine a more thrilling project to be a part of than helping create the first video for 'Like a Rolling Stone', which is widely regarded as one of the greatest songs of all time," he said.
The video was released in conjunction with Dylan's "The Complete Album Collection Volume 1", a 47-CD set that includes all of his studio albums, six live sets and a two-disc rarities compilation.
Bob Dylan's "Like a Rolling Stone" music video