Directed by DRE Films in Hollywood, the video finds the two rappers sharing some words of wisdom with several young men.
Pusha T drops an inspirational visuals for his collaboration with Rick Ross, "Hold On". Shot by DRE Films in Hollywood, Florida, the new music video sees the two rappers joining forces to share some words of wisdom with several people.
The clip opens with Pusha paying a visit to a local house. He is later seen giving a lecture in a room full of at-risk young adults while reflecting on his own time when he was still a drug dealer. Ross also makes appearance in the clip, joining Pusha in the same room to deliver his verses.
"The concept of 'Hold On' is me and Ross performing in front of some neighborhood guys, lecturing and basically telling the people of the neighborhood-our peers, essentially-that we're here for them and we're doing this for them," Pusha recently told MTV News of his new video.
Produced by Kanye West and Hudson Mohawke, "Hold On" is lifted from Pusha's debut album "My Name Is My Name". The record arrived last month and peaked at No. 4 on Billboard 200.
Pusha T's "Hold On" (feat. Rick Ross) music video