Ashton Kutcher has joined Lenovo as a product engineer. The announcement was made during the release of Lenovo's new Yoga tablet on Tuesday night, October 29, which was also attended by the "Two and a Half Men" actor.
"It's somewhat of a dual role," Kutcher commented on his new job in a phone interview with USA Today. "Lenovo makes really, really, really good hardware. I hope to make their products as consumer friendly as possible."
Kutcher, who left for China shortly after the announcement to meet the company's executives and engineers, also talked to Wired about being an engineer. He explained, "I'm an actual product engineer, and I know that's hard for people to understand because so many of these [celebrity endorsement] relationships have been vanity products."
"I actually am less interested in the color of the phone or tablet than in how it works. I hope I'll be able to bring some new ideas to tablet development. This partnership with Lenovo brings together my love of technology and design that makes your life better," he added.
David Roman, chief marketing officer for Lenovo, believed that their collaboration would "break new ground by challenging assumptions, bringing new perspective and contributing his technical expertise to Yoga Tablet and other devices." He explained, "Ashton Kutcher's authentic, creative appetite for technology and keen consumer insight combined with our innovation engine make this a very natural and powerful partnership." Financial terms of the deal were not revealed.