The organizers of the NYCC blame their 'opt-in feature' for what happened, and have since shut down the service.
New York Comic-Con, which just kicked off Thursday, October 10, landed in hot water. The organizers were slammed for taking over the attendees' Twitter and posted on their account without their permission such enthusiastic tweets as "So much pop culture to digest! Can't. handle. the. awesome. #NYCC" and "I can't get enough #NYCC!"
Turned out the attendees had unwittingly authorized NYCC access to their Twitter when they activated their RFID-enabled convention badge, not knowing that it linked to their social media. They were apparently opted-in to an agreement that allowed NYCC to post Tweets via their accounts. The messages were sent once their badge was scanned upon entrance.
The NYCC organizers have since apologized for the incident. "FYI - do not fret if #NYCC-ID tweeted as you yesterday! We shut this opt-in feature off so it won't happen anymore. Have a blast at NYCC!" they tweeted.
They later added in a statement, "We were probably too enthusiastic in our messaging and eagerness to spread the good word about NYCC. We have since shut down this service completely and apologize for any perceived overstep. Please accept our apologies and have an absolutely excellent time this weekend."