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'American Horror Story: Coven' Debut Posts Biggest Audience for the Franchise

October 11, 2013 03:00:04 GMT

The premiere episode for the third installment of FX's anthology series drew 5.5 million viewers, up 44 percent from 'Asylum'.


'American Horror Story: Coven' Debut Posts Biggest Audience for the Franchise
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"American Horror Story: Coven" premiere bewitched television audience on Wednesday, October 9. The season opener for the third installment of the Ryan Murphy-created series broke record for the franchise, with 5.5 million total viewers, according to Nielsen.

It was up 44% compared to the premiere of "American Horror Story: Asylum," which drew 3.8 million last year. In the adults 18-49 demo, the "Coven" premiere delivered a 3.0 rating, up 39% from last year and topping all broadcast competition in primetime that night, except ABC's "Modern Family".

The number establishes the "Coven" premiere as the most-watched episode in the franchise history. It will likely rank as the most-watched program in FX history when live+7 data becomes available.

When two later encore runs are combined, "Coven" delivered 7.78 million total viewers and 5.36 million adults 18-49 for the night.

"American Horror Story" 3.02 preview:


© AceShowbiz.com




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