Comcast and Twitter have struck a deal that will allow viewers to watch some NBCUniversal programs via tweets.
NBCUniversal is bringing its television shows to Twitter. Comcast, which owns the entertainment company, has struck a deal with the social media platform that will make some of NBC's programs available via tweets.
The new feature called "See It" will be made available to Xfinity customers beginning in November. Subscribers will find a "See It" button below a tweet about a certain show and can stream the said show simply by clicking the icon. The button can also be used to set a DVR, enable a reminder or buy theater tickets through Fandango.
Among the Comcast-owned networks that will take part in this new way of online streaming are NBC, CNBC, MSNBC, USA, Syfy, Bravo, Oxygen and E!. Some of the TV shows that will be available via the new feature include "The Voice", "The Blacklist", "Chicago Fire", "The Michael J. Fox Show", "Sunday Night Football", "Today" and the Sochi Olympics.
" 'See It' is a simple yet powerful feature that creates an instant online remote control," says Brian Roberts, chairman and CEO of Comcast Corporation. Comcast and Twitter are reportedly in talks with other distribution partners and television networks to bring their shows to the social media network with this new feature.