The pop superstar invited 150 of his fans to join his new Target commercial shot at the legendary club.
After performing with his former boyband NSYNC at the recently-concluded MTV Video Music Awards and bringing home his Video Vanguard Award along with four new Moonman trophies to add to his collection, Justin Timberlake is wasting no time at all. The multi-awarded artist was back at work on Wednesday, August 28 to film his new Target commercial at Hoboken's legendary corner club Maxwell's and he invited 150 of his fans to appear in it.
"Come join me and Target tonight for just one song. Let's 'Take Back the Night'...First 150 get in," wrote Timberlake on his Instagram, captioning a photo that gave out the address of the video shoot, set to take place at Hoboken in New Jersey. JT then instructed fans not to bring cars as there's "no parking available" and to just "take NJ transit" instead.
Soon after, thousands of his fans flocked to the Maxwell's for the ad shoot which took about 1 and 1/2 hours to complete. The famed music venue had actually been closed since July 31 after being in operation for 35 years, famously serving as the location for Bruce Springsteen's "Glory Days" video.
While police controlled the crowd with their loudspeakers, Timberlake performed his latest single "Take Back the Night" from his forthcoming album "The 20/20 Experience - 2 of 2" arriving on September 30. He also performed two Target-exclusive tracks, "Blindness" and "Electric Lady", appearing on the said sequel album.