An ad featuring Bruce Willis to promote BSkyB's broadband service has been yanked off the air in Great Britain by Advertising Standards Authority. The commercial reportedly includes pricing details in small print that takes aim at rival company, telecom giant BT.
In the ad, the "Die Hard" actor is seen complaining about his slow broadband service before there's this response: "You could try Sky Broadband. It's totally unlimited...Sky Broadband Unlimited is $11.60 (£ 7.50) a month, which is less than half BT's standard price."
The country's ad watchdog says BSkyB should have used a voiceover instead of printing the price in text. "We concluded that the ad did not make sufficiently clear the extent of the commitment consumers had to make in order to obtain the broadband service at the advertised price," they explain.