The Bryan Singer movie offers a look at Dinklage as Bolivar Trask, whose creations, mutant-hunting Sentinels, are celebrated in the viral promo effort.
Next marketing campaign for "X-Men: Days of Future Past" puts focus on the Head of Trask Industries and the products the company create. On the official website of the fictional company, there is a photo of "Game of Thrones" actor Peter Dinklage as Bolivar Trask along with short biography of him attached.
Meanwhile, in a viral video that has hit the web, Trask's fruits of innovation, Sentinels, are featured. The clip serves as means to celebrate 50 years of the Sentinel program as well as to boast about how influential the presence of the giant robots, which are programmed to hunt down and exterminate mutants, is in humans' life.
Directed by Bryan Singer, "Days of Future Past" will be based on Uncanny X-Men #141 and 142 back in 1981 during Chris Claremont and John Byrne's run. The story introduced the idea of an alternate future for the Marvel mutants that grew out of the Brotherhood of Evil Mutants killing an important senator, leading to a future where all mutants are hunted by Sentinels.
Returning actors featured in the movie include Hugh Jackman, Halle Berry, Jennifer Lawrence, Ellen Page, Patrick Stewart, Ian McKellen and more. In addition to Dinklage, newbies in the franchise are Josh Helman and Evan Peters among others.
The latest "X-Men" chapter will hit theaters on May 23, 2014.