British-Irish boyband One Direction has set a new record on Vevo and they have their avid, loyal Directioners to thank for it. On its first 24 hours on Vevo, the pop group's "Best Song Ever" music video has been viewed 10.9 million times, breaking the existing record set by pop rock princess Miley Cyrus' "We Can't Stop" of 10.7 million views last month.
This latest achievement came just a day after the Ben Winston-directed visuals were released. Shot in Miami, the video was intended as a promotional clip for their forthcoming 3D film "One Direction: This Is Us" which hits theatres on August 30.
The "Best Song Ever" music video features footage from the movie that was also used in the trailer, where the boys play out stereo-typical characters in the music industry. Niall portrays the studio executive, Zayn cross-dresses as the sexy assistant, Liam plays the flamboyant choreographer, Harry Styles is the nerdy marketing guy, and Louis does the Tom Cruise character Les Grossman from "Tropic Thunder".
Before the quintet's new Vevo record, Cyrus' raunchy "We Can't Stop" clip posted the most views on its debut on the popular music video platform. The songstress recently revealed the song was actually about the street pill ecstasy. Its clip edged out Justin Bieber's "Beauty and a Beat" record of 10.6 million by a hundred thousand more views.