The rapper's new 'Yeezus' album may not be performing as expected but his fashion line is a big success.
Kanye West's "Yeezus" album may have dropped its sales significantly at the charts but the G.O.O.D. Music mogul quickly focuses everyone's attention to his other talent, that of being a fashion designer. West's fashion collaboration with French brand A.P.C., which has been in a two-year-long process according to designer Jean Touitou, was a rousing hit among customers right on its first day of availability.
After West's nine-piece ready-to-wear line was made available on A.P.C.'s website Sunday, it straight away became sold out, even crashing the website in the process. It was such a hit the clothing company is said to be already restocking items from the fashion line and taking pre-orders for the next shipment that arrives on Wednesday, July 17.
West's latest clothing collection, which consists of his own usual get-up of hoodies, shirts and jeans, is his fifth major fashion collaboration after similar well-known brands as Nike, Louis Vuitton, Bape and Giuseppe Zanotti. Despite the demand, it's bound to get some not so favorable attention as well, with some fans saying the items are quite overpriced and contradicts West's critique on materialism.
True enough, for seemingly simple items that are priced as much as they are just because they carry West's brand, the rap superstar can rest assured that his global celebrity status is still very much intact, enough for his fashion line to be sold-out in a day.