After one controversy after another, Justin Bieber makes the headlines anew but on a more positive note, that of the launch of his new fragrance, "The Key", his third and latest perfume line after "Someday" and "Girlfriend". The pop heartthrob sends Beliebers' hearts aflutter again today with a 30-second teaser of the upcoming commercial for the new perfume which he posted on his YouTube channel.
The clip features The Biebs as he checks into a fancy hotel in his retro Coupe. Then, as he gets handed the key and walks to his assigned room, a series of images leads to an aerial shot of a lady sleeping next to a bottle of the new perfume with the hash-tagged message #unlockthe dream. All this plays out to the instrumentals of Bieber's still unreleased track "Heartbreaker".
The "Boyfriend" singer apparently uploaded the clip from inside his tour bus, causing the five hour delay that got his fans even more excited. He explained everything on his Twitter account with a two-part message, where he wrote, "u know when u are trying to be all smooth & sexy & release something cool on a countdown & then your bus internet sucks... #buslifeproblems," followed by "everyone sit tight. we are gonna pull over and handle this for you. i need to give you all this gift. #TheKey... "
"The Key" is Bieber's third "annual" fragrance line after 2011's "Someday" and 2012's "Girlfriend". Described as "energetic with a sexy splash of sparkling freshness," it is expected to fly off the shelves in stores.
Justin Bieber's new fragrance "The Key" commercial teaser: