Strong marketing buzz apparently cannot help "Pacific Rim" outshine two comedy sequels. After two weeks playing in theaters, "Despicable Me 2" is still going strong by taking in another $43.9 million for Universal Pictures. Meanwhile, "Grown Ups 2" which receives a "B" CinemaScore opens to $41.5 million in the second place.
Playing in 3275 theaters, "Pacific Rim" has a tough start. Awarded "A-" CinemaScore, the action-heavy flick from director Guillermo del Toro lands at No. 3 with $37.3 million. Still, del Toro has at least a reason to smile as the result is the highest debut ever for him ahead of 2008's "Hellboy II: The Golden Army" with $34.5 million.
Commenting on the big loss is Tim Briody of boxofficeprophets.com. "[Despite] a deluge of advertising in the past two weeks, 'Pacific Rim' seems to not have expanded its audiences past the people who were going to see this from the day it was initially revealed," he says.
In fourth place, "The Heat" drops 43.5% to $14 million. Trailing behind the buddy cop comedy starring Sandra Bullock and Melissa McCarthy is Disney's "The Lone Ranger". The $215 million western film plunges to No. 5 right in its second run with a disappointing $11.5 million.
Top Ten Movies at Box Office for July 12-14: