The platinum-selling artist films the video of the track off his album 'Magna Carta... Holy Grail' at Pace Gallery in NYC.
His newly-released album "Magna Carta... Holy Grail" may have just been recently certified platinum but Jay-Z is not resting on his laurels. It's work as usual for the Roc Nation mogul on Wednesday, July 10 as he filmed a music video of the Timbaland and J-Roc-produced track "Picasso Baby" at the Pace Gallery in New York.
To come up with the footage for the new clip, Jay-Z apparently had to perform the song for six straight hours, at one point rapping right in the face of New York-based Serbian performance artist Marina Abramovic. Other celebrities on hand to witness the amazing Hov were Judd Apatow, Wale and Jerry Saltz, who along with fans circled around the rap superstar as he put on a performance art piece of sorts for everyone at the gallery.
As if that wasn't enough action already for the Hov for the day, he also managed to squeeze in an interview over at Power 105.1's "The Breakfast Club" program. Sitting for an hour-long interview with Charlamagne Tha God, DJ Envy, and Angela Yee, Hov shared a bunch of new revelations that included his thoughts on personal stuff like fatherhood and on his pal Kanye West being the artist he's most proud of.
He also addressed profession-related topics as doing a collaborative album with Nas whom he previously had a feud with, saying, "Not at this point...I don't really have the time to really figure out those situations and how a person works. That's hard to do, especially if you're gonna make something great." He also revealed about almost signing Lil Wayne but ending up not doing it after receiving a letter from the rapper's Cash Money Records boss Birdman prohibiting him from sealing the deal.