In the video, the British singer becomes the leader of people who wear white clothes and do bizarre ritual.
M.I.A. has just dropped a music video for her latest single, "Bring the Noize". In the video, the 37-year-old British beauty transforms into an underground party queen. With the appearances of sacred cows and brightly-colored symbols of Hindu, she dances around people who wear white clothes and do some "washing" rituals with the dry ice rising from the ground.
"Bring the Noize" is a tribute to Public Enemy's 1987 song of the same title. The single will be included on M.I.A.'s upcoming album, "Matangi". The follow-up to 2010's "/\/\/\Y/\", which was originally set to arrive last December, is expected to drop this fall via N.E.E.T/Interscope.
She said that she pushed back the release date after an argument with the label about the tone of the album. "I've been told it's 'too positive'," she explained. "They're like, 'You need to, like, darken it up a bit.' "
"I've given up at this point. I keep finishing the record, handing it in, finishing the record, handing it in," M.I.A. recently revealed how frustrated she was to get her upcoming album released by the label. She added, "I was literally just gonna start making records and putting them out from the bedroom straight on the internet. This is my last stab."
M.I.A.'s "Bring the Noize" music video