June 21, 2013 06:21:03 GMT
The 'Iron Man' male lead reportedly will have creative control over the commercials where he will appear to promote the company's smartphone.
Robert Downey Jr. has reportedly scored a lucrative deal outside Hollywood movie business. The billionaire industrialist Tony Stark a.k.a Iron Man in Marvel's superhero movie universe has signed a deal worth about $12 million with electronic giant company HTC, according to Bloomberg.
It's rumored that the actor, who is also best known for his role as detective genius Sherlock Holmes, is hired to front a two-year global marketing for the Taiwanese company's smartphone. As part of the deal, he is reportedly given creative control over the commercials where he will appear.
Citing two unnamed sources, the publication reports that Downey Jr. will appear as himself, not the famous characters in his hit films that include "Iron Man", "The Avengers" and "Sherlock Holmes: A Game of Shadows", in the upcoming ads.
The actor's camp has no immediate comment when asked for one, while HTC's spokesperson says, "We have nothing to announce today on a new marketing campaign."