The cable network reportedly decides not to rescue the ABC sitcom, fearing that the show needs a big marketing push.
"Happy Endings" gang may not have a happy ending after all. Although back in April USA Network showed interest in acquiring the show after ABC canceled it, latest reports say the cable channel decides not to move forward with plans to rescue the sitcom.
Confirming the news first reported by Vulture, Deadline learns that USA fears "Happy Endings" may need a large investment in marketing and promotion to boost the low-rated series, and the cable channel prefers to spend the money on its original shows. USA Network and Sony TV, which produced the show, refuse to comment on the issue.
However, Vulture notes that there's still a chance that USA changes its mind in the negotiations. Moreover, the studio continues shopping the show to other networks, with NBC and TBS reportedly as the possible new home.