will gets cloned as JB goes holographic on the clip of their collaboration track off the Black Eyed Peas leader's solo album.
Just a little over a month after they released their new collaborative single "#thatPOWER", Black Eyed Peas frontman will.i.am and pop heartthrob Justin Bieber premiere its futuristic music video. The empowering track is a cut off the 38-year-old songwriter and record producer's new solo album, "#willpower".
For the almost five-minute clip, will.i.am unleashes a hologram of his 19-year-old pal before he goes off on a dancing spree with a bunch of his clones, dishing out some rarely seen choreography from the BEP leader as he and his crew do their moves across different locations around the globe. One of the highlights of the video was Will and his backing dancers dropping their moves in a room with a mirrored floor as the song's neon lyrics appeared on the walls.
"This video is probably the most time-consuming video that I've ever been a part of because I had to rehearse choreography, and I've always been against choreography for me," will.i.am revealed. "We have this real, next-level, futuristic type of choreography. It's not dance, it's like synchronized movement."
The Biebs ably assists as he sings the hook of the uplifting song, his "I'm alive" and "I can fly" assertions on the track sounding ever so convincing in light of the his worldwide success. The teen superstar is definitely staying "bigger, better, stronger" amidst all the craziness that's surrounding his stardom, currently trying hard to focus on his "Believe" world tour.
will.i.am's "#thatPOWER" (feat. Justin Bieber) music video