The 48th annual Academy of Country Music Awards helped CBS rule the night on Sunday. The April 7 telecast of the prize-giving event hosted by Blake Shelton and Luke Bryan lured in 15.4 million total viewers, according to early data from Nielsen. It was the largest audience for the show in 15 years, drawing 2.29 million more viewers than the 2012 edition.
In adults 18-49 demo, the show earned a 4.3 rating (up 39% from last year), which is the best since 2001. It also posted the best rating in adults 25-54 since 2000 and was up 16% in households demo compared to last year's ceremony.
Led by "60 Minutes" at 7 P.M., CBS averaged 13.9 million viewers and a 3.6 rating in the key demo in primetime that night. It was far the best among three other networks. FOX came second with a 1.3 rating, followed by NBC with a 1.2 rating and ABC with a 0.7 rating in the key demo.
This year's ACM Awards also prompted a busier online traffic. According to SocialGuide, visits to ACM Awards content on CBS.com were up 136% from last year, while more than a total of 1.1 million votes were cast for the Entertainer of the Year and New Artist of the Year categories, up 22% from last year's vote.