Pusha T premieres his new music video "Doesn't Matter" featuring Moroccan-born rapper French Montana. Directed by Samuel Rogers and produced by Renegades, the four-minute clip is for the standout track in Pusha T's latest mixtape "Wrath of Caine".
The G.O.O.D. Music label artist and his collaborator take to the streets in the new video, with most of the clip showing only the two rappers, and a lone white car driving around Brooklyn, New York, doing away with the usual posse and many extras that fill hip-hop clips. It ends by flashing "MNIMN" referring to Pusha T's forthcoming album "My Name is My Name" followed by "May 2013", the supposed release date for the new studio set, and closing out with the cover art for his "Wrath of Caine" mixtape.
The Re-Up Records label co-founder and CEO name-drops his G.O.O.D. Music label boss Kanye West within his rhymes, along with Muhammad Ali and even biblical character Goliath: "There's a meaning to the kissin' of the ring / The gods don't mingle with the mortals / Peasants ain't sittin' with the kings / Goliath ain't worried 'bout your sling / And Cassius ain't bothered by your swings / You ni**as keep rappin' 'bout your dreams, my reality / 50 birds waitin' in the wings / Do it my way, I hit the highway with the batter So when Kanye go on his hia', it don't matter".
Pusha T is set to perform at the 2013 Coachella Valley Music and Arts Festival this April in Indio, California on the April 13 & 20 shows, headlined by French alternative rock band Phoenix, electronic music group The Postal Service and New Order, the new wave and electronic music group that shot to fame in the 80's.
Pusha T's "Doesn't Matter" ft. French Montana: