February 04, 2013 01:33:49 GMT
The 'rom com zom' movie starring Nicholas Hoult and Teresa Palmer defeats Sylvester Stallone's 'Bullet to the Head' which debuts with a soft result.
"Warm Bodies" claims victory on North American box office during the Super Bowl weekend. The supernatural romantic comedy movie about a zombie-turned-human opens on the top spot of the chart with $19.8 million on its debut weekend. However, the film's result marks a 26% declining from last year's Super Bowl weekend when "Chronicle" opened to $22 million.
The Nicholas Hoult and Teresa Palmer-starring movie nabs a "B+" CinemaScore from the audience. It attracts to mostly female audience which make up 60% of the ticket buyers. Around 65% of them are under the age of 25.
Lionsgate Films executive vice president of distribution David Spitz says of the film's performance, "It was a perfect storm. The material was unique - we're even joking it's the biggest 'rom com zom' in history." He adds, "We made a conscious decision to sell this as a romantic comedy, versus a zombie pic, and it paid off. Our marketing was amazing."
Last week's winner "Hansel and Gretel: Witch Hunters" drops to the runner-up spot with $9.4 million, dropping 44% from last week. It bags a total domestic cume of $34.4 million after two weeks of playing Stateside. Oscar-nominated "Silver Linings Playbook", meanwhile, adds $7.7 million to its total gross of $80.3 million domestically. The dramedy stays on the third spot this week.
Placing fourth and fifth respectively are two Jessica Chastain-starring movies, "Mama" and "Zero Dark Thirty (2012)". The former collects $6.5 million this week for a total revenue of $58.2 million, while the latter adds an estimated $5.1 million for a total gross of $77.7 million. On the other hand, Sylvester Stallone's "Bullet to the Head" debuts soft on the sixth spot with $4.5 million. It attracts mostly older audience with 81% of the ticket buyers are over the age of 25.
Top Ten Movies at Box Office for February 1-3: