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'Warm Bodies' Opens as Box Office Champion on Super Bowl Weekend

February 04, 2013 01:33:49 GMT

The 'rom com zom' movie starring Nicholas Hoult and Teresa Palmer defeats Sylvester Stallone's 'Bullet to the Head' which debuts with a soft result.


Teresa Palmer, Nicholas Hoult
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© Summit Entertainment

"Warm Bodies" claims victory on North American box office during the Super Bowl weekend. The supernatural romantic comedy movie about a zombie-turned-human opens on the top spot of the chart with $19.8 million on its debut weekend. However, the film's result marks a 26% declining from last year's Super Bowl weekend when "Chronicle" opened to $22 million.

The Nicholas Hoult and Teresa Palmer-starring movie nabs a "B+" CinemaScore from the audience. It attracts to mostly female audience which make up 60% of the ticket buyers. Around 65% of them are under the age of 25.

Lionsgate Films executive vice president of distribution David Spitz says of the film's performance, "It was a perfect storm. The material was unique - we're even joking it's the biggest 'rom com zom' in history." He adds, "We made a conscious decision to sell this as a romantic comedy, versus a zombie pic, and it paid off. Our marketing was amazing."

Last week's winner "Hansel and Gretel: Witch Hunters" drops to the runner-up spot with $9.4 million, dropping 44% from last week. It bags a total domestic cume of $34.4 million after two weeks of playing Stateside. Oscar-nominated "Silver Linings Playbook", meanwhile, adds $7.7 million to its total gross of $80.3 million domestically. The dramedy stays on the third spot this week.

Placing fourth and fifth respectively are two Jessica Chastain-starring movies, "Mama" and "Zero Dark Thirty (2012)". The former collects $6.5 million this week for a total revenue of $58.2 million, while the latter adds an estimated $5.1 million for a total gross of $77.7 million. On the other hand, Sylvester Stallone's "Bullet to the Head" debuts soft on the sixth spot with $4.5 million. It attracts mostly older audience with 81% of the ticket buyers are over the age of 25.

Top Ten Movies at Box Office for February 1-3:

  1. "Warm Bodies" - $19.8 million
  2. "Hansel and Gretel: Witch Hunters" - $9.4 million
  3. "Silver Linings Playbook" - $7.7 million
  4. "Mama" - $6.5 million
  5. "Zero Dark Thirty (2012)" - $5.1 million
  6. "Bullet to the Head" - $4.5 million
  7. "Parker" - $3.3 million
  8. "Django Unchained" - $3 million
  9. "Les Miserables" - $2.4 million
  10. "Lincoln" - $2.4 million


© AceShowbiz.com




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