Guillermo del Toro-produced thriller pic "Mama" claims victory on the North American box office on Martin Luther King weekend. Knocking down two R-rated new releases this week, the Jessica Chastain-starring pic takes in $33 million for the four-day weekend.
The $15 million-budgeted supernatural movie attracts to mostly female audience which make up 61% of the ticket buyers. Around 63% of the moviegoers are under the age of 25. Universal Pictures president of domestic distribution, Nikki Rocco, says that the film's box office success is mainly due to its PG-12 rating. "There's a void in the marketplace for PG-13 fare," Rocco states.
Chastain's other film, "Zero Dark Thirty (2012)", lands on the runner-up spot this week after topping the chart last week. The Oscar-nominated thriller bags $18.7 million for its four-day weekend for a total domestic cume of $55.9 million. Another Oscar nominee, "Silver Linings Playbook", secures the third spot with $13 million.
"Silver Linings" success comes as a surprise since many observers believed that The Weinstein Co. made a mistake by not releasing the dramedy nationwide. Responding to the result, TWC president of distribution, Erik Lomis, gushes, "I never thought we'd come in third place. This is a big victory for our strategy and the great word-of-mouth the film is getting. The sky's the limit."
"Gangster Squad" places fourth with $10.3 million. *Meanwhile, Mark Wahlberg and Russell Crowe's actioner "Broken City" opens to the fifth spot with only $9.5 million after receiving dismal reviews. The movie attracts mostly male audience with 78% of the ticket buyers are over the age of 25.
Another new release which opens with disappointment is Arnold Schwarzenegger's "The Last Stand". The gun-laden actioner, which marks Arnie's first leading role since 2003, debuts at number 10 with only $7.1 million. 80% of its audience are over the age of 25.
Top Ten Movies at Box Office for January 18-21: