Rihanna is going full throttle to promote her upcoming album "Unapologetic". In the spirit of her seventh studio effort, the Bajan songstress announces a 777 promo tour that will take place for 7 days and span 7 shows in 7 selected countries around the world. She is set to fly from one venue to another on a chartered Boeing 777 twinjet.
Riri is going to be joined by some of her most-devoted Rihanna Navy fanclub members and a group of over 150 journalists representing 82 countries across the globe. She will kick off the special jaunt on November 14, four days before she visits "Saturday Night Live" as a performer. Details of her tour stops are expected to be announced sometime soon.
"Unapologetic" is set to be released in the United States on November 16. In addition to the standard edition, there will be a limited "Diamonds Executive Platinum Box" edition that will be made available on sale for $250 on December 11. The special package contains such exclusive goodies as a handwritten personal note from Riri, a notebook with handwritten notes and lyrics, 2GB credit card-style USB flash drive, and a 20-minute DVD with unreleased footage.
The album is led by single "Diamonds" that comes from production hands of top-notch music makers Benny Blanco and StarGate. Next Spring, Riri is going to embark on Diamond World Tour to follow up the brief 777 gig. She will kick it off in the United States on March 8 before moving to Canada.