Those who are unable to watch any of Jay-Z's eight concerts at the Barclays Center in Brooklyn need no worry. They will be able to catch his performance at the brand-new multi-million-dollar complex in high quality via a live streaming on YouTube this weekend at 9:30 P.M. ET.
The Hov officially announces that his sold-out gig on Saturday, October 6 will be broadcast online via his Life + Times channel. In addition to celebrating the launch of the new YouTube channel, the live streaming will mark the end of his eight-day concert to christen the new sport center.
The new YouTube channel itself will be like a television network that provides original video materials and monetizes through ads. It will be a place for the rap mogul "to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth."
"His philosophy has always been to do things out of the box, do them first, do them in a surprising way," says his collaborator, IconicTV co-founder and chief creative officer Michael Hirschorn. "I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."
"We're approaching this channel and programming it, not at the level of an MTV or a BET - at least, not yet - but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction, but that when he wants to reach his audience, he's no longer going to have to go through an intermediary to get to that audience."