MTV Video Music Awards Ratings Drop 50 Percent Than Last Year


MTV Video Music Awards Ratings Drop 50 Percent Than Last Year


The Thursday, September 6 telecast of the annual prize-giving event attracted to only 6.1 million viewers, less than half of the audience who tuned in the 2011 ceremony.

MTV might have now realized that it made a blunder by relocating its annual Video Music Awards to Thursday this year. The show ratings dropped drastically from last year as it pulled only around 6.1 million viewers and a 2.8 rating among adults 18-49 on September 6.

The number is less than half of the audience who watched the 2011 event (12.5 million viewers and a 6.2 rating in the demo), which was held on Sunday, August 28. Ironically, last year's telecast set a record by drawing the biggest audience in the network's history.

This year's VMAs started an hour earlier at 8 P.M. and ended at 10 P.M. to avoid conflict with President Obama's planned speech at the Democratic National Convention. Despite the major drop, the show still ranked No. 1 among other cable's shows on Thursday night.

As usuals, the latest MTV VMAs was supported by a bunch of well-known celebrities namely Taylor Swift, Rihanna, Alicia Keys and Nicki Minaj who were tapped as musical performers. Katy Perry and Miley Cyrus were on hand as presenters that night, which saw One Direction as the biggest winner with three nods.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. North West Serves as Flower Girl at a Wedding and Dances Adorably at the Party
  2. 'Spider-Man' Star Tom Holland Has a Secret Role in 'A Monster Calls'. Get the Details!
  3. Lady GaGa Reportedly Gives Bradley Cooper Unwanted Sexual Attention
  4. Did Faith Evans Just Expose Her Vagina in Front of the Crowd? See the Evidence!
  5. Exes Demi Lovato and Joe Jonas Trapped in Elevator for Four Hours. Was It Awkward?
  6. Orlando Bloom and Malin Akerman Have Steamy Threesome on Netflix's 'Easy'
  7. Brad Pitt and Angelina Jolie Do Have a Pre-Nup. So, Who's the Big Winner?
  8. Jimmy Fallon Tries Out for 'Live! with Kelly' Co-Host. See If He and Kelly Ripa Make Great Duo
  9. Mariah Carey Wears No Underwear in Sheer White Dress During Romantic Getaway With Fiance
  10. Gigi Hadid Exposes Entire Boobs in Sheer Dress While Walking Runway in Milan

CELEBS PHOTO