The Sam Raimi-produced horror film overperforms on Labor Day weekend, while the Matthew Diamond-directed kids movie scores the smallest screen per average gross of all time.
"The Possession" tops the North American box office on Labor Day weekend. Opening with $17.7 million, the Sam Raimi-produced horror movie performs better than Lionsgate Films' $14 million expectation. It is also poised to become one of the biggest Labor Day openings ever.
Receiving a "B" CinemaScore, the movie attracts to mostly female moviegoers who make up 59% of the audience. Around 54% of the ticketbuyers are under the age of 25.
John Hillcoat's moonshine thriller "Lawless (2012)" lands on the runner-up place with $10 million on its first three-day weekend. The movie has already earned $2.1 million on Wednesday and Thursday and has now collected around $11.8 million in total.
The Weinstein Company is optimistic that the Shia LaBeouf and Tom Hardy-starring film will finish with $14.5 to $15 million range for its six-day opening. The film receives a "B+" CinemaScore from the audiences.
Placing third and fourth respectively are actioners "The Expendables 2" and "The Bourne Legacy". The former grabs $8.9 million for a total domestic cume of $66.1 million in three weeks, while the latter adds $7.3 million for a total gross of $96.2 million on its fourth weekend.
Rounding up the top five is stop-motion pic "ParaNorman", which takes in $6.5 million for a total domestic gross of $38 million after three weeks of playing in cinemas Stateside.
In the meantime, another film which can't make it to the top ten has stolen the attention of box office observers this weekend. The movie is "The Oogieloves in the Big Balloon Adventure", which grosses an estimated $445,000 for a per screen average of merely $207.
With the paltry result, the kids-friendly movie officially scores the worst opening in the history of the domestic box office. The film's screen average also marks the worst ever for a movie which plays in 1,500 or more cinemas.
"Oogieloves" breaks the record previously held by 2008's "Delgo", which opened to only $511,920 million from 2,160 theaters.
Top Ten Movies at Box Office for August 31 - September 2:
- "The Possession" - $17.7 million
- "Lawless" - $10 million
- "The Expendables 2" - $8.9 million
- "The Bourne Legacy" - $7.3 million
- "ParaNorman" - $6.5 million
- "The Odd Life of Timothy Green" - $6.2 million
- "The Dark Knight Rises" - $6.1 million
- "The Campaign" - $5.6 million
- "2016: Obama's America" - $5.5 million
- "Hope Springs (2012)" - $4.7 million