With his new slinky video for latest single 'Dive' that boasts melancholy, powerful lyrics and melody, Usher sure will conquer the world once more.
Continuing to promote his latest studio album "Looking 4 Myself", veteran R&B artist Usher unleashes a new second single entitled "Dive" along with a music video. The song comprises of quite-downhearted tone showing the other side of the Grammy-Award winner.
In the visuals, the singer, who recently won the custody of his two sons, seduces the camera with some steamy makeout scenes with his love interest. His perfect portrayal in the video develops an instant connection between the song and his undying followers not to mention a-would-be fan.
"We determine our destination, what kind of road we will take, and how happy we are when we arrive.. Take that #Dive?" he hyped up the video premiere on Twitter. "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.. Take the #Dive with me."
His newest album includes 14 tracks plus 4 bonus tracks. The production was done by the likes of Salaam Remi, Diplo and Jim Jonsin, and was released under RCA records. "Dive" is the second single from the said album to follow up "Climax" which has peaked at No. 17 on Billboard Hot 100.
Usher's "Dive" Music Video