Rihanna Reacts to Being Deemed Too Hot for Nivea


Rihanna Reacts to Being Deemed Too Hot for Nivea


Riri tweets a picture of CEO Stefan Heidenreich with message, 'no caption necessary,' after he calls her 'a no go.'

Rihanna is dropped as a spokesmodel for Nivea more than a year after being signed. The singer is branded "too sexy" by CEO of Nivea's parent company Beiersdorf, and she quickly responds by posting a picture of the executive with message, "No caption necessary."

Stefan Heidenreich tells German newspaper Welt that Riri's raunchy image doesn't fit the brand. "Rihanna is a no go," he says. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability."

Riri was announced as a new face of Nivea just in time for its "100 Years Skincare for Life" campaign. In the ad, she posed topless while crossing her arms on her chest and smiling radiantly to the camera with a beautiful fresh face.

Her sexy song "California King Bed" was also featured in Nivea's campaign video. "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans," the company said back then.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Kylie Jenner Reportedly Pregnant With Travis Scott's Baby
  2. 'The Voice' Live Finale Part 2: And the Winner of Season 12 Is....
  3. Johnny Depp and Javier Bardem Officially Join Tom Cruise in Universal's Monster Film 'Dark Universe'
  4. 'The Voice' Live Finale Part 1: Four Finalists Sing for the Win
  5. Camila Cabello Teams Up With Ed Sheeran, Pharrell and Charli XCX on Upcoming Album
  6. Iggy Azalea Responds to Odell Beckham Jr. Dating Rumors: I Don't Even Know Him
  7. Fans Loath ABC's 'Dirty Dancing' Remake - See the Hilarious Memes
  8. Kylie Jenner Tells Bella Thorne to be Careful of 'Charming Player' Scott Disick
  9. Mariah Carey and Nick Cannon Are Planning to Remarry This Summer
  10. Bye 'KUWTK'! Kim Kardashian Is Focusing on Her New Show 'Glam Masters'

CELEBS PHOTO