Rihanna Reacts to Being Deemed Too Hot for Nivea


Rihanna Reacts to Being Deemed Too Hot for Nivea


Riri tweets a picture of CEO Stefan Heidenreich with message, 'no caption necessary,' after he calls her 'a no go.'

Rihanna is dropped as a spokesmodel for Nivea more than a year after being signed. The singer is branded "too sexy" by CEO of Nivea's parent company Beiersdorf, and she quickly responds by posting a picture of the executive with message, "No caption necessary."

Stefan Heidenreich tells German newspaper Welt that Riri's raunchy image doesn't fit the brand. "Rihanna is a no go," he says. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability."

Riri was announced as a new face of Nivea just in time for its "100 Years Skincare for Life" campaign. In the ad, she posed topless while crossing her arms on her chest and smiling radiantly to the camera with a beautiful fresh face.

Her sexy song "California King Bed" was also featured in Nivea's campaign video. "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans," the company said back then.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Who Gets Kicked Out? Moving Trucks Spotted at Brangelina's House After Split Announcement
  2. Marion Cotillard Is Pregnant. Could Brad Pitt Be the Father?
  3. Brad Pitt Blindsided by Angelina Jolie's Divorce Filing, 'Furious' at His Ex
  4. Ashley Graham Poses Completely Naked for Grazia U.K.
  5. Jennifer Garner and Ben Affleck Appear to Be Arguing After Having 'Intense' Conversation at a Party
  6. Lady GaGa Reportedly Gives Bradley Cooper Unwanted Sexual Attention
  7. 'Spider-Man' Star Tom Holland Has a Secret Role in 'A Monster Calls'. Get the Details!
  8. Keanu Reeves Tries to Keep Renee Zellweger's Son Out of Jail in First 'The Whole Truth' Trailer
  9. Lady GaGa Skips Underwear While Stepping Out in Semi-Sheer Shorts
  10. Jennifer Aniston on Ex-Husband Brad Pitt's Divorce From Angelina Jolie: That's 'Karma'

CELEBS PHOTO