The first look at the commercial ad for Lady GaGa's Fame scent has been uncovered. The Mother Monster bares all lying on her side with shirtless tiny men climbing and crawling over her naked body. Some of them are strategically placed to cover her private parts. She wears a black mask and holds her perfume on one of her hands.
The ad for the "First Ever Black Eau de Parfum" was taken by Steven Klein. "I won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!" the pop singer tweeted before uploading the image.
She partnered with Coty Beauty. Its president Renato Semerari commented on their partnership, "She has her own ideas and very often they're very interesting and challenging...really, she's not the one who says, 'It's OK, let's move on and turn the page.' She's always thinking, 'Can we do more?' "
The perfume is presented in black liquid and will be released next month. Talking about the name of the scent that happened to be the title of her studio album, GaGa told WWD, "Fame is an illusion - if you really want it, anyone can have it."