July 03, 2012 07:30:27 GMT
The Bon Jovi lead singer is going to help Avon launch its new fragrances for males and for females in the fall of this year.
At 50 years old, Jon Bon Jovi hasn't lost his charm. He is recruited by Avon to serve as a spokesmodel to front its upcoming campaigns for its new "Unplugged" perfumes for him and for her. The scents "exude passion, soulfulness and intensity."
"Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades," the Bon Jovi rocker says in a statement. "Their philosophy of empowerment sends a strong message and I'm pleased to partner with them."
Lily DeStefano, Vice President of Avon North America Beauty, chimes in, "Jon's music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within." She adds, "The 'Unplugged' scents evoke an emotional connection - something Jon inspires in audiences around the world."
The Unplugged fragrances are "captivating and exhilarating." Unplugged for Her is a floral oriental fragrance and will be available in October this year, and Unplugged for Him is a woody floral musk scent that will be launched a month later.