Louis C.K. collects $4.5 million in just 2 days from 100,000 tickets of his comedy tour, thanks to his direct-sale approach. Instead of partnering with Ticketmaster like most artists do, the funnyman sells the tickets on his own website. As a result, his tickets are much cheaper.
"Most tickets for comedians in a theater venue start at $50," he tells Entertainment Weekly. "The cheapest ticket in most comedians' markets is $45, which is, like, a horrible seat at a Bill Maher show, and then you have a ticket charge on top of that."
By offering flat rate and bypassing ticket agency that adds extra fee for its profit, he says, "My tickets are going to be $45 all over the country, and there's no ticket charges because we've made deals with venues that don't have lockdown affiliation deals."
"I don't do this for money," he continues. "To me, it's the number of tickets I sell that's satisfying. I like knowing we sold out Chicago in an hour. That's a good feeling. This year I'm going to have the lowest tickets on the road. I'm going to be the cheapest comedian ever!"
Previously, Louis successfully sold his stand-up special directly to fans on his website, inspiring Aziz Ansari and other comedians to do the same. The "Louie" star pulled in $1 million in just 12 day from his "Live at the Beacon" material and earned $5 million so far.