Blake Lively Tapped as Face of Gucci's Fragrance


Blake Lively Tapped as Face of Gucci's Fragrance


The Serena van der Woodsen of 'Gossip Girl' will premiere a short movie filmed for the new perfume at the upcoming Venice Film Festival.

Blake Lively has been named a spokesmodel to front the campaign of Gucci's upcoming female perfume, Premiere. She will appear in a short movie directed by "Drive" helmer Nicolas Winding Refn, and pose for print commercials shot by famed photographers Mert Alas and Marcus Piggott.

"In conceiving this fragrance I was inspired by timeless Hollywood glamor and the iconic leading ladies of Hollywood's golden era," said Gucci creative director Frida Giannini. "Blake's unique style and charisma brings that allure to life in a very contemporary way."

The "Green Lantern" leading lady herself chimed in, "It is a pleasure to collaborate with Frida." The 24-year-old girlfriend of Ryan Reynolds added, "I admire the qualities of the Gucci Premiere woman and feel honored to represent the fragrance."

Lively joins the likes of Evan Rachel Wood, Chris Evans and James Franco, who are all faces of various Gucci scents. Her movie commercial will premiere at the Venice Film Festival on September 1.

Premiere itself is inspired by Gucci's couture line of the same name. The scent evokes the glamor and excitement of a red carpet moment.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Bella Hadid Goes Braless in Completely Sheer Top. See the Eye-Popping Pics
  2. Suki Waterhouse Flashes Nipples in See-Through Dress During Chilly Beach Photo Shoot
  3. Angelina Jolie Loses Her Team's Trust Amid Brad Pitt Custody War
  4. Jennifer Garner Reportedly 'Suspicious' of Ben Affleck's Relationship With His Detox Nurse
  5. Blake Lively 'Livid' Over Ryan Reynolds' Possible Reunion With Ex-Wife Scarlett Johansson
  6. Brad Pitt Is Living a Healthy New Life Following Angelina Jolie Split
  7. Britney Spears' Boyfriend Sam Asghari Reportedly Using Her to 'Raise His Profile'
  8. Is Ellen DeGeneres' Marriage to Portia de Rossi in Trouble?
  9. Rihanna, Beyonce and More Thank Barack and Michelle Obama With Adorable Posts
  10. Ryan Gosling and Eva Mendes Reportedly Fighting Over Whether to Have Baby No. 3

CELEBS PHOTO