Kanye West's new music video for "Mercy" has been premiered with a cameo from Kid Cudi. All of Kanye's G.O.O.D. Music crew such as Big Sean, Pusha T and 2 Chainz appeared on the video which was shot in a parking lot.
The black and white video was shot in wide frame and multiplied the crew. The expensive Lamborghini Murcielago, which picture was released earlier this week as preview, takes the center background. The song itself is a tribute to the brand of Italian cars and the ensuing rides.
"Mercy" is a track lifted from the new G.O.O.D. Music album "Cruel Summer", set for a release sometime this year. A short film using the same title as the album and directed by West was premiered at Cannes last month. The 30-minute clip was projected onto seven screens inside a tented pyramid, designed to give viewers a fully immersive experience.
Kanye West's "Mercy" Music Video Feat. Big Sean, Pusha T & 2 Chainz